Privacy Policy

Effective: 1/10/26

Thank you for visiting https://www.shenvalleybabyexpo.com/ (“Website,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit and interact with our Website and when you register for or participate in any of our events.

By accessing or using our Website or providing us your information, you agree to the terms of this Privacy Policy.

Information We Collect

We collect information that you voluntarily provide when you interact with our Website or our event services, including but not limited to:

Contact information: Name, email address, phone number, mailing address
Registration data: Information submitted when signing up for event attendance, newsletters, promotions, contests, or giveaways
Communications: Messages or feedback you send to us via email or contact forms
Technical data: IP address, browser type, device information, and other analytics data collected automatically when you visit our Website

How We Use Your Information

We may use the information we collect to:

Provide, operate, and maintain our Website and events
Respond to your inquiries and communicate with you
Send newsletters, event updates, announcements, and promotional materials (with your consent where required)
Administer contests, surveys, or other features you elect to participate in
Improve our Website, services, and user experience
Comply with applicable laws and protect our legal rights

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about how users interact with our Website. These technologies help us understand Website usage, improve performance, and support marketing efforts.

Cookies may be session-based (expiring when you close your browser) or persistent (remaining on your device until deleted).

You can disable cookies through your browser settings. However, some Website features may not function properly without cookies.

Advertising and Analytics (Meta Ads)

We use Meta advertising tools, including the Meta Pixel, to:

Measure the effectiveness of Facebook and Instagram advertising campaigns
Deliver relevant ads to users
Understand actions taken on our Website after users interact with our ads

Meta may collect or receive information from our Website, such as pages visited, actions taken, IP address, and browser or device information, in accordance with its own privacy policies.

You can manage how Meta uses your data for advertising by adjusting your ad preferences within your Facebook or Instagram account.

Email Marketing (EmailOctopus)

We use EmailOctopus to manage email communications, including newsletters, event announcements, and promotional emails.

When you sign up for our email list:

Your name, email address, and any information you provide may be stored and processed by EmailOctopus on our behalf
EmailOctopus may use tracking technologies such as email open tracking and link click tracking to help us measure engagement

You may unsubscribe at any time by clicking the “unsubscribe” link included in every email.

Sharing Your Information

We do not sell or trade your personal information.

We may share your information with:

Service providers and vendors who help operate our Website, marketing, and events
Third parties when required by law or to protect our legal rights
Event sponsors or partners only with your explicit consent

Third-Party Websites

Our Website may contain links to third-party websites not operated by us. This Privacy Policy applies only to our Website. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

Children’s Privacy

Our Website and events are intended for a general audience. We do not knowingly collect personal information from children under the age of 13 without parental consent. If we learn such information has been collected, we will delete it promptly.

GDPR Privacy Rights (EEA Residents)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR).

Legal Basis for Processing

We process personal data based on:

Your consent
Performance of a contract (such as event registration)
Compliance with legal obligations
Legitimate business interests that do not override your rights

Your GDPR Rights

You have the right to:

Access your personal data
Request correction or deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time

You may also lodge a complaint with your local data protection authority.

CCPA Privacy Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).

Your Rights Include:

Requesting disclosure of personal information collected about you
Requesting deletion of your personal information (subject to legal exceptions)
Opting out of the sale or sharing of personal information (we do not sell or share personal information)
Freedom from discrimination for exercising your rights

We may verify your identity before processing CCPA requests.

Do Not Sell or Share My Personal Information

Shenandoah Valley Baby Expo does not sell or share personal information as defined by the CCPA.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Effective Date” at the top indicates when changes were last made. Continued use of the Website after updates constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us at:

Email: williamskc09@gmail.com